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Privacy Policy

Effective Date: February 18, 2025

Lumio Inc. (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website www.lumio.works (the “Website”). We respect your right to privacy and are committed to maintaining transparency in how we handle your data. By using our Website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We collect only the minimum necessary data to improve our Website and communicate with you. This information helps us analyze trends, understand visitor behavior, and enhance user experience.

a. Information You Provide

  • Contact Form Data: When you submit a contact form on our Website, we collect your name, email address, and any additional details you provide in your message. This information is used to respond to your inquiries and provide relevant support or information.

b. Information We Collect Automatically

  • Analytics Data: We use Google Analytics 4 (GA4) to monitor how visitors interact with our Website. The data collected includes:
    • The type of device and browser used to access the site
    • Pages visited and duration of each visit
    • General geographic location (such as country or region)
    • Referral sources, indicating how you arrived at our Website
    • Interactions with the Website, such as clicking on links

This information helps us understand user engagement and optimize the Website’s performance. GA4 processes data in a privacy-conscious manner, and we do not receive personally identifiable information from this service.

2. How We Use Your Information

We collect and use your data solely for the purpose of improving our Website, responding to inquiries, and analyzing visitor behavior. The primary purposes for data collection include:

  • Improving User Experience: The insights from GA4 help us understand how visitors navigate the site, allowing us to optimize its structure and content.
  • Responding to Contact Requests: When you submit a contact form, we use your information to respond to your inquiry, provide assistance, or follow up on your request.
  • Website Performance Analysis: Data collected from analytics allows us to measure Website traffic, detect potential technical issues, and refine user experience.

We do not sell, rent, or share your personal data with third parties for marketing purposes. Your data is used solely within the scope of our internal operations.

3. Legal Basis for Processing (EU & California Visitors)

If you are visiting our Website from the European Union or California, we process your personal data under the following legal bases:

  • Contact Form Data: We collect and process this information based on your explicit consent, which you provide by submitting the form. You may withdraw your consent at any time by contacting us.
  • Analytics Data: We rely on our legitimate interest in understanding and improving our Website. Since GA4 does not collect personally identifiable information, this processing does not require explicit consent.

For California residents, this Privacy Policy is intended to comply with the California Consumer Privacy Act (CCPA). California users have additional rights under CCPA, as outlined below.

4. How We Store & Protect Your Data

We take data security seriously and implement industry-standard measures to protect your personal information from unauthorized access, disclosure, or misuse. Our security measures include:

  • Secure Storage: Contact form submissions are stored in a secure database and accessed only by authorized personnel. Data is retained only for as long as necessary to fulfill the purpose for which it was collected.
  • Encryption & Security Protocols: We use encryption and security protocols to safeguard data during transmission and storage.
  • Limited Access: Only authorized personnel have access to personal data, and we ensure that our team follows strict data protection policies.

We regularly review and update our security measures to mitigate risks associated with data collection and storage.

5. Third-Party Services

To enhance our Website and analyze user behavior, we rely on third-party services, including:

  • Google Analytics 4 (GA4): We use GA4 to understand how visitors interact with our Website. Google processes this data under its own Privacy Policy, which can be reviewed here.
  • LinkedIn: We maintain a LinkedIn page for informational purposes. If you interact with our content on LinkedIn, your activity may be subject to LinkedIn’s privacy practices. You can find their Privacy Policy here.

We do not share your personal data with third parties beyond the services outlined above.

6. Your Rights & Choices (EU & California Users)

If you are located in the EU or California, you have the following rights:

  • Right to Access: You can request a copy of the personal data we hold about you.
  • Right to Correction: You can request corrections to any inaccurate or incomplete data.
  • Right to Deletion: You can request that we delete your personal data unless we are legally required to retain it.
  • Right to Restriction: You can ask us to limit how we process your data.
  • Right to Object: You can object to our processing of your data based on legitimate interests.
  • Right to Opt-Out of Analytics: You can block GA4 tracking by adjusting your browser settings or using Google’s opt-out tool.

To exercise any of these rights, please contact us at web@lumio.works. We will respond to your request in accordance with applicable data protection laws.

7. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. If we make any significant updates, we will notify visitors by updating the Effective Date at the top of this page. We encourage you to periodically review this policy to stay informed about how we protect your data. Continued use of our Website after updates to this policy constitutes acceptance of the changes.

8. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, please contact us:

Lumio Inc.
211 W. Wacker Dr., Suite 120 #2804
Chicago, IL 60606
Email: web@lumio.works

We are committed to addressing any privacy concerns and ensuring your data is handled with the highest level of care and compliance.