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RAINMAKER COMPANION

Win more work.
Price with confidence.

Rainmaker Companion is an expert AI that helps partners decide where to focus and how to close new business – profitably and with more confidence.

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BUILT BY INSIDERS

Rainmaker Companion was built by trusted insiders who bridge the buy- and sell-side of the enterprise legal market: Jae Um, the market strategist behind the Am Law 100 Power Rankings and commercial advisor to Global 50 law firms, and Ed Sohn, a former litigator with a decade of experience innovating for the General Counsel’s office and the creator of the Sense Collective. Separately, we’ve spent 20+ years improving how legal services are bought and sold. Together, we built the AI brain to advise the next generation of rainmakers to do it better.

“By a full standard deviation, and maybe two, Jae Um is the legal industry’s premier analyst. Her work is simultaneously data-rich, unconventional, and visually compelling yet elegant and simple.  When presenting to lawyers, perhaps the world’s toughest audience, the most common reaction is ‘this appears to be right. What’s next?”

Bill Henderson, Professor of Law & Chair for the Legal Profession

“She is uniquely skilled in articulating a value proposition so I can sell what I want to stakeholders in a way that makes them want it”

Fortune 20 Pricing Leader

“Jae gave me the confidence to define a strategy, articulate value, and drive higher margins. As a result, my book has doubled in 2 years and margins are up about 10%.”

Am Law 50 Partner

“The most unique thing about Jae is her understanding of the context we work in as lawyers and her ability to figure out client needs, what they are going to consider strategic to their business, what our opportunities could be — that’s what helps us sell.”

Am Law 50 Sector Leader

“Jae guides partners to the right answer. She frames situations or asks questions that prompt critical thinking and exploration of ideas that may otherwise not have been apparent to them.  It gives a feeling of empowerment and motivation.”

Global 10 Pricing Leader

“She lives the trusted advisor role. Proactive, engaged, focused, always focused on helping me solve my problems, or better yet, identifying what the problem is.”

Am Law 50 Practice Leader

“Jae understands client business expectations and behavior better than anyone. She thinks about competitive context not only for us but for our clients: where the economy is going, what’s hot, what buyers need and want — from their perspective.”

Am Law 50 Practice Leader

“Jae’s unique value is instilling in lawyers the commercial confidence to interact effectively with clients — and helping partners collaborate by understanding other partners’ perspectives, needs, wants, feelings.”

Am Law 50 Chair

THE PROBLEM

Rainmaking can’t be taught – it can only be learned.

Most law firm revenue depends on a handful of exceptional partners — people who win on instinct, reputation, and judgment built over decades. The problem: that knowledge doesn’t transfer.

General sales training lacks the context and specificity needed to account for individual partner strengths, client dynamics, and real-time market shifts. And when rainmakers leave, their book walks out with them.

The result is a mounting capability deficit — costly bursts of activity without momentum, missed opportunities, and undisciplined discounts — compounding silently, year after year.

20%

Am Law 200 hired 20% more lateral partners in 2025 over prior year. Rainmaking knowledge doesn’t transfer passively — when rainmakers leave, their book walks out with them.

6%

Only 1 in 6 in CMOs and 1 in 12 MBD directors report direct sales responsibility. And generic BD training and sales coaching lacks the context for individual partner strengths or client dynamics.

$1200

Average partner rates in the Am Law 200 are pushing past $1200, and it takes partner time and effort to win new work. Firms face a mounting capability deficit and silent waste from costly bursts of ineffective activity.

DESIGNED FOR ELITE LAWYERS

Built to survive contact with law firm realities.

For Partners

You’re expected to grow a book while managing complex client work — with limited support and no real sounding board for the decisions that matter most.

Rainmaker Companion gives you 24/7 access to contextual, judgment-driven advice on live opportunities. No training. No new tools. Just better decisions.

For Managing Partners

Your top earners are nearing retirement or fielding calls from recruiters. Their commercial instincts, relationship assets, and pricing savvy leave when they do

Rainmaker Companion captures and scales that institutional knowledge — improving win rates, protecting future revenue, and building the next generation of rainmakers.

For CINOs

You’ve invested in AI tools. Most go underutilized. Partners don’t trust them, lawyers don’t have time to learn them, and leadership can’t measure the ROI.

Rainmaker Companion is purpose-built for how partners actually work — deployed through email and Teams, with measurable commercial outcomes from day one.

THE SOLUTION

A dedicated commercial advisor for every rainmaker, on call 24/7.

Rainmaker Companion works alongside each partner — quietly, continuously, and on demand — through the tools they already use: email and (coming soon) Microsoft Teams.

It combines Lumio’s proprietary commercial expertise with your firm’s institutional knowledge to deliver advice that is contextual, nuanced, and immediately useful. Not generic. Not a nudge. A genuine thought partner who knows your practice, your clients, and your market.

  • Analyze Opportunities

    Helps partners decide which pursuits are worth their time and how to structure a path to win

  • Sharpen Positioning

    Prepares partners for client conversations with credible, differentiated messaging

  • Navigate Pricing

    Stress-tests pricing decisions and concessions before they erode margin or momentum

  • Build Commercial Acumen

    Develops durable commercial skill through real decisions, not abstract training programs

See How It Works
Outlook
New mail |

Re: Under Armour — Growth Strategy

DC

David Chen

10:04 AM

I’m trying to figure out how we can grow our Under Armour work given where things stand. We have a strong relationship with Karen Loughton, and I recently took over as relationship partner from Gabriel, though I’d already been billing the most time and had the most matters. Even so, we’re only getting a small slice of their overall spend. UA seem to be undergoing tremendous commercial pressure. Outside counsel spend is way down, and they’re pushing hard on pricing. They’ll still use top firms for the big stuff, but a lot of day-to-day work is going to lower-cost regional firms. Right now our work covers scattered marketing questions and some environmental issues. Revenue will be in the low six figures this year, well below the $1M+ range we’ve hit in past years. We’ve been putting in the time: the pro bono day we’re coordinating with their team, my visit down there, several litigation pitches, and the dinner with Karen. All positive, but none have gotten us in front of the people with meaningful budgets. I’m trying to sort out where to focus energy and how much room there really is to grow the relationship given the current headwinds. Let me know your thoughts.
RC

Rainmaker Companion

10:06 AM

Hi David, A few thoughts on this client and how to approach growth in the current environment. Company strategy. Under Armour appears to be in a period of recalibration. Performance has been uneven and management is adjusting strategy across several fronts. In that posture, outside counsel budgets tend to tighten. Expansion therefore comes less from doing more work and more from identifying where the company will still spend externally. Relationship pathway. Your relationship with Karen matters in that context, even if her portfolio is relatively narrow within the privacy lane. The objective is to make it easy for her to help you: share perspective on areas where Under Armour may be experiencing legal pressure and ask for introductions to colleagues closer to those issues with budget. Current buying posture. The client will ultimately buy how they prefer. The lever we control is how they see us. My advice is to focus on work that justifies outside spend and where the firm has clear strengths. If helpful I can provide some hypotheses to test with Karen that are specific to Under Armour’s current strategy and business objectives. Her perspective on where legal pressure is emerging internally will be the most useful signal to determine potential expansion paths. I can also help think through the meeting and a more tactical relationship expansion approach.
DC

David Chen

11:23 AM

Yes – first give me ideas tailored to UA.
RC

Rainmaker Companion

11:42 AM

Sure thing. Under Armour is actively trying to rebuild its brand around product innovation and premium positioning. That spans both marketing and distribution, as their longstanding partnership with Stephen Curry is ending. This suggests the issues that affect brand rebuilding or core partnerships will unlock spend with more room for margin. Several expansion paths sit close to your current work: • Marketing claims and pricing practices. Misleading discounts across outlet stores and online pricing is likely to be much more central, particularly as the company is pushing upmarket. • Data and consumer platform exposure. UA has recent exposure around protection of sensitive customer data across their digital ecosystem components. Many companies are investing more in early review of marketing practices and data use to mitigate class action exposure. • Athlete ecosystem issues, including endorsement disputes, athlete misconduct situations, and evolving NIL regulation. This is a big rebuild for them, and they cut across strategic partnerships, IP rights, brand control, and sponsorship disputes. Several broader strategic themes may also generate work: • Product and brand repositioning toward innovation, technology, and digital offerings. This is a sweet spot for you and a chance to showcase integrated capabilities. • Channel strategy adjustments as UA recalibrate the balance between direct channels and wholesale partners.

BUILT ON RARE EXPERTISE

We understand how legal work is actually bought and sold.

Rainmaker Companion is not a generic AI assistant. It is built on Lumio’s proprietary ontology of legal buy, reflecting deep understanding of how elite law firms compete, how sophisticated clients buy, and how rainmakers position, price, and close new business.

Rainmaker Companion applies our structured expertise to each partner’s context — practice, clients, opportunities, and goals.

$20bn+

Time & billing data analyzed

$3bn+

Legal work priced annually in 46 countries

$100m+

Service delivery reengineered

1000s

Lawyers observed across Global 100 and Fortune 500

Currently accepting pilot firms.

Lumio is running a limited number of 45-day pilots with elite law firms. Each pilot is designed to deliver direct, measurable value to participating partners — not just evaluate the product. Space is limited.

45 Days

Structured engagement

4–6 Partners

Per firm cohort

$1,000

Per partner

Apply for a Pilot →

You’re 30 days away from better deals.

See what Rainmaker Companion can do for your firm.

Request a Demo →

FAQ

Common questions.

DEMO REQUEST

See Rainmaker Companion in action.

Schedule a 30-minute demo with the Lumio team.

We respect your privacy. Your information will only be used to schedule and prepare for your demo.

What to expect

  • A 30-minute conversation with Lumio's founding team
  • A live walkthrough of Rainmaker Companion on real scenarios
  • An honest discussion of whether Lumio is the right fit for your firm

PILOT AVAILABILITY

Currently accepting pilot firms for April – May 2026.

45 days · 4–6 partners · $1000/partner

Questions? Email connect@lumio.works